By Stephen O'Neill

ISBN-10: 1441120920

ISBN-13: 9781441120922

ISBN-10: 1474263178

ISBN-13: 9781474263177

The video-sharing platform YouTube indications fascinating possibilities and demanding situations for Shakespeare reports. As purchaser, distributor and archive, YouTube events new types of user-generated Shakespeares, but a discounted Bard too, topic to the distractions of the modern networked mediascape.

This publication identifies the genres of YouTube Shakespeare, studying them via theories of remediation and media convergence and as indices of Shakespeare's transferring cultural meanings. Exploring the intersection of YouTube's participatory tradition – its invitation to 'Broadcast your self' – with its company common sense, the e-book argues that YouTube Shakespeare is a website of effective pressure among new different types of self-expression and the homogenizing results of mass tradition.

Stephen O'Neill unfolds the variety of YouTube's Bardic productions to complex on their capability as educating and studying assets. The booklet importantly argues for a severe media literacy, one who attends to id buildings and to the politics of race and gender as they emerge via Shakespeare's new media kinds.

Shakespeare and YouTube may be of curiosity to scholars and students of Shakespearean drama, poetry and variations, in addition to to new media studies.

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Shakespeare and YouTube: New Media Forms of the Bard (The Arden Shakespeare) by Stephen O'Neill

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