By W. Terrence Gordon,Susan Willmarth

ISBN-10: 1934389757

ISBN-13: 9781934389751

Marshall McLuhan was once essentially the most great and unique thinkers of the twentieth century. He used to be to this point sooner than his time that he expected the longer term and provided a critique of human habit in a media saturated international that's probably extra beneficial in today’s web age than it used to be in his personal time.

McLuhan pioneered the research of Media, unified paintings and technological know-how, and warned us concerning the perils of a televised, automatic, famous-for-15-minutes, social media global. an international the place we'd stay in every one other’s faces, and turn into so alike, so remoted, so nameless that violence could turn into a scream of id, a manner of claiming, “I am now not invisible.” McLuhan attempted to coach us to protect opposed to those dehumanizing, debasing results of expertise, and 1000 different issues, yet we acquired fact tv anyway.

The centennial social gathering of McLuhan’s lifestyles and the re-release of his books has resulted in a surge of latest curiosity in his considering and teachings. McLuhan For Beginners provides an important advent that's transparent, accomplished, and straightforward to recollect. it's jam-packed with clever and witty paintings via Susan Willmarth that could be a excellent fit to W. Terrence Gordon’s writing. McLuhan estimated the media generated international Village sooner than it existed, and nobody on account that McLuhan has defined its attract and pitfalls better.

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McLuhan For Beginners by W. Terrence Gordon,Susan Willmarth

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