By Lars Moritz Lammers

ISBN-10: 3834943312

ISBN-13: 9783834943316

​Herausarbeitung der strategischen Bedeutung absatzgerichteter ECR-Kooperation sowie Entwicklung theoretisch-konzeptioneller Ansatzpunkte zur strukturellen und phasenspezifischen Gestaltung eines herstellergerichteten ECR-Beziehungsmanagements, um vor dem Hintergrund der aktuellen Entwicklungen und der beziehungsinhärenten Konflikte Gestaltungshinweise zu entwickeln, wie strategische Zielsetzungen im Rahmen von ECR-Partnerschaften realisiert werden können.

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Efficient Consumer Response: Strategische Bedeutung und organisatorische Implikationen absatzorientierter ECR-Kooperationen (Schriften zur Unternehmensentwicklung) (German Edition) by Lars Moritz Lammers


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